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Why is internet marketing important?

Effective internet marketing creates more leads and sales. You know that many people need your products and services, but you may have a hard time reaching them by advertising on newspaper, magazine or radio.

Everyday, there are a large number of people trying to find your products and services at search engines like Google and Yahoo. Attracting these potential customers to your business web site and converting them to buyers is the goal of internet marketing. Internet marketing is much more cost-effective than traditional advertising.

If you have any doubts about the importance of internet marketing, just do a search of your prodcuts or services at Google and Yahoo. More than likely, you will see the results of your competitors' internet marketing.

How to market on the internet?

• Design a user-friendly and informative web site
• Optimize web site for high search engine rankings
• Increase sales through search engine marketing

How long does it take for internet marketing to be effective?

By using paid services like Google AdWords, the results may be immediate. This option can be expensive and out of reach of some small businesses. Every time some one clicks on your ad displayed on a Google search result page, your account will be charged with a fee. The amount of fee depends on how many buinesses are competing for the top position for the same keyword or keyword phrase.

An inexpensive alternative is to take advantage of the free natural search results at Google and Yahoo. This approach can take months to be effective, especially if the web site is new. Also, the web site has been optimized for search engines to achieve high rankings.