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Why is search engine optimization important?

Effective search engine optimization brings more potential customers to your web site. More visitors often means more leads and sales.

Search engines, such as, Google and Yahoo, are attracting millions of searchers who look for products and services. Having your business web site ranked at the top when a relevant search is done at Google or Yahoo can dramatically increase the exposure of your business on the internet. Search engine optimization (SEO) is an active process that increases a web site's rankings at major search engines, such as, Google, Yahoo, and MSN. When a web users searches for a keyword phrase, tens of thousands or even millions of relevant web sites are included in the returned results. Each search engine uses its specific algorithm to sort through all the relevant web sites in order to decide which sites come up at the top. A search engine optimized web site has a much higher chance of getting listed at the top of the search results, thus attracts more visitors. For more information, visit: Search Engine Optimization Minneapolis

How to find out my web site's rankings?

Come up with a list of keywords or keyword phrases that are relevant to your services or products, then search these keywords at Google, Yahoo and MSN to see your web site's rankings.

If your site's is not listed on the first search result page, it is very likely that most searchers will be able to find your site.

What need to be done for search engine optimization?

• Know the keywords or phrases searchers use when looking for your products and services
• Write useful web contents and integrate these keywords into your texts
• Design and build your web site with search engine friendly technologies
• Submitting web site or pages to search engines and web directories

How to find out how many visitors have come to my web site?

Monitoring web site performance can reveal very valuable information. Such information may include the number of visitors, the search engines that visitors use, the keywords that visitors search for, and how many times each web page is viewed.

How long does it take for search engine optimization to be effective?

Each search engine has its own way of ranking web sites. If done right, improvements of search engine rankings may be seen within 1-3 months. However, search engine optimization does not guarantee that a web site will rank No.1, because there are many influencing factors. Some of these factors include the changes of competitors' sites, changes of search engine ranking methods, and new web sites of relevant contents.